The return of the 6 dimensions for a Online start-up
I am still pondering the usefulness of this developing model. The six dimensions which I beleive are the key to attaining some traction online are: co-operation communication incentives standardization co-ordination collaboration If we take a look at facebook, as an example: co-operation : the interface encourages people to comment, discuss, help and share information and events. communication : at the core of the website there are different forms of communication. incentives : there are a number of non-monetary incentives to participate ones facebook communities - recognition, acceptance, social-connection, sharing etc. For businesses there is branding, reach, connection to the client base. standardization : the experience is standardized, moreover via the API other platforms can connect and facebook applications can be integrated. This promotes diversity and growth. co-ordination : this is perhaps slightly more obscure, but lets say the platform facilitates the...