Wednesday, June 29, 2011

The return of the 6 dimensions for a Online start-up

I am still pondering the usefulness of this developing model. The six dimensions which I beleive are the key to attaining some traction online are:

  • co-operation
  • communication
  • incentives
  • standardization
  • co-ordination
  • collaboration
 If we take a look at facebook, as an example:

  • co-operation : the interface encourages people to comment, discuss, help and share information and events.
  • communication : at the core of the website there are different forms of communication.
  • incentives : there are a number of non-monetary incentives to participate ones facebook communities - recognition, acceptance, social-connection, sharing etc. For businesses there is branding, reach, connection to the client base.
  • standardization : the experience is standardized, moreover via the API other platforms can connect and facebook applications can be integrated. This promotes diversity and growth.
  • co-ordination : this is perhaps slightly more obscure, but lets say the platform facilitates the co-ordination of ones communication and interactions in a useful manner.
  • collaboration : by sharing users are encouraged to collaborate on various levels - personal, social, business etc ... e.g "help me spread the word"
If we were to analyze other popular online e-commerce websites, platforms and tools. we would find that they facilitate most of these 6 dimensions. I am still developing this model and would like to hear your thoughts on the above ....


Dimensions
fb
twitter
Groupon
Amazon
Fuzzyyellow balls
Co-operation
X
X
X
X
X
Communication
X
X
X
X
X
incentives
X
X
X
X
X
standardization
X
X
X
X
X
Co-ordination
X


X
X
X
Collaboration
X
X
X
X









1 comment:

  1. co-operation and collaboration are quite similar so might remove one

    ReplyDelete

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