The return of the 6 dimensions for a Online start-up
I am still pondering the usefulness of this developing model. The six dimensions which I beleive are the key to attaining some traction online are:   co-operation  communication  incentives  standardization  co-ordination  collaboration   If we take a look at facebook, as an example:   co-operation : the interface encourages people to comment, discuss, help and share information and events.  communication :  at the core of the website there are different forms of communication.  incentives :  there are a number of non-monetary incentives to participate ones facebook communities - recognition, acceptance, social-connection, sharing etc. For businesses there is branding, reach, connection to the client base.  standardization :  the experience is standardized, moreover via the API other platforms can connect and facebook applications can be integrated. This promotes diversity and growth.  co-ordination :  this is perhaps slightly more obscure, but lets say the platform facilitates the...
